Hilary Giorgi

That’s How WhatsApp Prevents Harmful Behavior

WhatsApp constantly develops its protection system from automated bulk messaging and spam. It has been reported that about 2 million accounts were banned in India. This happened in the period from May 15 to July 15. WhatsApp said that it’s 25 percent of the total banned accounts in the world. The reason is this application is highly widespread in India. About 400 million accounts are active in this country, and one of five WhatsApp members is from India. 

Starting from 2019, the amount of banned accounts has significantly increased. WhatsApp reports that systems have become more fast-acting and sophisticated. Such development allows them to quickly detect spam users and ban them automatically. The main focus of these measures is to protect users from bulk messaging and make the application safer and more convenient to use. 

Besides the identified abuse from the accounts, WhatsApp also uses the information available from user profiles. The systems analyze user reports, profile and group photos, and descriptions. In addition, the application features high-level AI tools that allow it to detect spam. As a result, 95 percent of the banned accounts were automatically closed when the bulk messaging was caught. It’s about 1.9 million during the last two months. 

In the report published under the new 2021 Information Technology Rules, WhatsApp said there were 70 reports for account support, 43 for product support, 20 for other types of support, 204 for bans appeals, and they reacted on 63 of them. About 8 million accounts were banned every month recently. WhatsApp strives to reduce the amount of bulk messaging and spam. Nowadays, we can see that their measures are quite effective, which makes the application pleasant to use.