Hilary Giorgi

LinkedIn Tests Generative AI Posts: A Boon or a Bane for Professional Networking?

LinkedIn, the popular professional networking platform, has recently started a live test of a new feature that uses generative AI to create post suggestions for users. The idea behind this new tool is to assist users in drafting their posts by providing a first draft, which they can review, edit, and personalize before publishing.

While the intention behind the generative AI feature is to streamline the posting process for LinkedIn users, there are some concerns about its potential downsides. For a platform that focuses on showcasing professional skills and competencies, the introduction of AI-generated content may lead to misrepresentations of users' knowledge and understanding. The ease of creating posts using AI could encourage people to "fake it" instead of genuinely sharing their thoughts and ideas, which could ultimately impact the quality of content and interactions on the platform.

There's also the argument that using AI-generated posts may affect the authenticity of LinkedIn as a professional networking platform. The unique value of LinkedIn lies in its ability to connect people based on their professional achievements, knowledge, and expertise. If the content shared starts to become AI-generated and lacks the personal touch, it could undermine the trust and credibility of the platform. For instance, recruiters who often assess potential job candidates based on their LinkedIn presence might find it challenging to determine the candidate's true abilities, leading to misguided connections and even poor hiring decisions.

On the other hand, supporters of the generative AI feature argue that it could be beneficial for users who struggle with effectively communicating their thoughts or lack the confidence to share their ideas. The AI-generated first drafts can provide a starting point for these users, enabling them to refine their posts and contribute to the platform without feeling overwhelmed or discouraged. This way, LinkedIn can tap into a wider range of perspectives and ideas while still empowering users to take ownership of their content.

In conclusion, the live test of generative AI posts by LinkedIn is a double-edged sword. While it can encourage users who struggle with content creation to engage on the platform, it also raises concerns about authenticity and the potential for misrepresentation. As LinkedIn continues to test and develop this feature, it will be crucial to strike a balance between supporting users and maintaining the platform's credibility as a reliable source of professional knowledge and networking. How this plays out, in the long run, remains to be seen, but it's undoubtedly an important development to keep an eye on in the ever-evolving world of social media.